International Wine Services, the trading arm of C&C Group, has re-launched Odessa vodka and Squire’s London Dry gin into the On Trade after a packaging makeover. The brands were purchased by C&C Group in 2013 and the move has been branded a “natural progression” for the group.
Squire’s London Dry gin dates back to the 1960’s and the new bottle combines imagery of the gin’s botanicals alongside the squire that was prominent on the previous labelling.
Odessa is a Ukrainian style, triple filtered vodka, which would have appeal as a house vodka. The new packaging has been designed to stand out and give the brand a premium feel.
Shaun Goode, Commercial Director of IWS says, “We are excited to be able to offer these fantastic spirit brands as part of our growing range. We know that many of our customers are looking for great looking and tasting house vodka and gin, but also want to be able to maximize their margin opportunity.”
Tennent’s owners, C&C Group, has officially launched its International Wine Services (I.W.S.) to manage and market its on-trade wine portfolio. Earlier this year, the C&C group purchased the rights to the Oliver & Greg’s brand, formerly part of the Waverley TBS stable, as part of a portfolio of wine and spirit brands to support their multibeverage proposition.
Shaun Goode, Commercial Director, I.W.S. Comments, “We are delighted to be leading the development of the C&C Group’s wine portfolio in the on-trade. We are really excited to have such a well known and successful brand as Oliver & Greg’s to bring to retailers, who are already reacting enthusiastically to this development by the C&C Group.
He continues, “By offering a respected branded range covering all the popular varietals and with the option for single serve sizes too, we can really make it very easy. A customer can be reassured that they will have something to suit everyone and that it will also be affordable.”
The full range, including Oliver & Greg’s will now be supplied either direct to existing Tennent’s customers in Scotland and Northern Ireland, or via partner wholesalers in England, Scotland and Wales.