Visitors to Dewar’s Aberfeldy Distillery in Perthshire can now utilise a specially created app to bring the historic archives of the distiller to life.
The creation of the experience, the first of its type for a Scotch whisky distillery, was inspired by similar innovations in some of the world’s leading museums and art galleries. Visitors to the distillery’s heritage exhibition can now use iPads to utilise the app which allows them to build their own experience rather than listen to the audio tour previously offered. Users are also able to view items that, due to their fragility, are not currently on display to the public.
The app uses the latest technology to recognise visual ‘trigger points’, accessing additional information, imagery, sound and video when held over them. Provided in 11 languages, the app also enhances the experience for the distillery’s many overseas visitors.
Jonathan Wilson, Visitor Operations Manager, comments, “It’s exciting to see our historical archives presented in such a contemporary way. Whilst an iPad can never replace the personal interaction provided by our distillery tours, the new experience is a wonderful added bonus that allows whisky lovers, visitors and locals alike to delve deeper into the Dewar’s story.”
Developed by Glasgow creative branding and digital agency Contagious, the app uses a simple interface with icons on screen to access specific room-based content throughout heritage exhibition. Access to the heritage exhibition and use of an iPad is included in all the distillery’s tour options, which also offer a guided tour through whisky production and the atmospheric warehouse, before a whisky tasting. http://www.dewars.com
A former nightclub manager and an engineering student are launching an app which they claim could ‘transform the life’ of bar and restaurant staff. Robin Knox (25) and Paul Walton (26) from Edinburgh designed their point of sale app called iPos to work exclusively with the iPad. “We anticipate interest from restaurants, bars, cafes, hotels or indeed any SME with a terminal,” says Knox.
In a bold move to capture market share the iPos is being offered on a free trial basis to the first 250 businesses that sign up.
To use iPos a business will need to have an iPad plus a cash drawer stand and printer. Priced at £450 for an iPad compatible till drawer and receipt printer and a monthly subscription charge starting at £39 the developers point out this compares to existing electronic point of sale systems which can cost up to £4,000 with higher monthly charges.
Geoff Thornton of Epernay Champagne Bars commented “It’s quick, clever and does the job. We will be moving all of our sites over. Anyone who appreciates the simplicity and ingenuity of iPad will like iPos. We had struggled for years with till systems and had enough of overpriced hardware and over complicated software that rarely performed,
and cost the earth.”
Turnberry Hotel has become the first establishment in Scotland to use an iPad instead of a printed wine list. The practice which has been used in London lately, gives guests the opportunity to look and descriptions and tasting notes of the wines on offer. They can also search for their favourite wines.
Although only a trial, if successful, the hotel plans to extend the concept to its other restaurants and bars. Guests cannot yet order from the devices, that is likely to be introduced in the future.In other countries where the iPad has been used instead of a menu, restaurants have claimed a rise in turnover from diners finding their ordering inhibitions are lifted when ordering direct, rather than via waiters, and this is already happening in London in hotels and bars.