Tabac - Staging Dram Scotland

Immersive & Gunn: Innis & Gunn’s Virtual Reality Experience

Innis & Gunn has unveiled its most innovative product yet – Immersive & Gunn – two Virtual Reality (VR) experiences that will change the way drinkers taste and enjoy the beer.

At participating bars, customers who order the brewer’s Original or Lager will be served a VR headset to accompany their drink.

This headset will take them to landscapes inspired by the flavour profiles of the two brews, and through immersing the drinker in this world it is hoped that additional sight and sound senses will be triggered which will heighten the taste.

There is two different content for both the Original and Lager and the content gives a nod to Innis & Gunn’s brewing process and Scottish origins.

Virtual Reality has been used in the past to enhance the taste of food and now the beer industry gets a chance to join in, as Innis & Gunn started the new Immersive & Gunn experience at The Beer Kitchen in Edinburgh and Dundee on Thursday 11th August.

Further roll-out in the next couple of weeks will be taking the VR experience to beer drinkers in Glasgow’s Tabac, where drinkers will be served their pint alongside a VR headset and a beer mat explaining exactly what to do and why.

In order to create this content, the brewer has collaborated with cognitive neuroscientist, Dr. Jacob Jolij, an expert on how our brain creates experiences, who explains how VR impacts taste perception. He comments: “A taste experience is not just a matter of chemistry and biology. Whenever you take a sip of your favourite beer you do not just taste the water, the grains, and the hops, but your brain adds in your previous memories, surroundings, and expectations.

“Immersing the drinker in this virtual reality world created by Innis & Gunn, is a very powerful way of enhancing the taste experience. It will change the way your brain processes and interprets the signals coming from your taste buds, drawing on personal memories of sight and sound to create a unique experience of the beer for every drinker.”

Check out the VR video content for the ‘Original’ below:

15/08/2016Tags: Dundee, Edinburgh, Glasgow, Innis & Gunn, Innis & Gunn lager, Innis & Gunn Original, Tabac, The Beer Kitchen, Virtual Reality

Hotting up in Mitchell Lane

Chop Chop opened its first Glasgow restaurant on Mitchell Lane last month and now Fergus McVicar has just opened Tabac. Chop Chop, which already operates in Edinburgh specialises in north eastern Chinese cuisine, and serves dishes served in an authentic Chinese manner, where dishes are brought to the table in random order as soon as they are ready. Their first restaurant in Edinburgh has been open for over nine years, it has been a huge success and has over 20,000 loyal members.

Owner and head chef Jian Wang said, “We are really excited about the new design in our Glasgow restaurant which will be emulated across our subsequent restaurant openings. We have been planning to expand for a number of years and Glasgow seemed like the obvious next step.”

Meanwhile Fergus, who is a well known figure in Glasgow bar-land, with his previous successes including The Variety Bar and Chinaski’s, has opened Tabac. Located on the site of the former Bar 10, the new bar, which has some striking lighting arrangements, is being promoted as an “Illicit drinking den” and has a very definite French cafe/bistro feel.

07/04/2015Tags: Bar, Bar 10, chinaskis, Chinese, Chop Chop, Edinburgh, Fergus McVicar, French-style, Glasgow, Jian Wang, restaurants, Tabac, Variety Bar

Tag: Tabac

Immersive & Gunn: Innis & Gunn’s Virtual Reality Experience

Hotting up in Mitchell Lane