Tag: Tullamore D.E.W.

William Grant & Sons’ #STANDFAST Charity Auction to raise cash for trade charities

Trade charities The Drinks Trust and The BEN Scotland will receive all the funds from the next William Grant & Sons #STANDFAST Campaign event – a charity auction, which will see the family-owned company put their largest-ever archive under the gavel in support of hospitality workers impacted by the Covid-19 pandemic.

The auction sees a range of biddable items including rare and aged liquids, physical and virtual experiences, merchandise and unique memorabilia, bartenders essentials, as well as ‘one-offs’ and exclusives.

Hosted by Whisky.Auction from 19th – 28th July, the catalogue will feature items and experiences from Hendrick’s Gin, Glenfiddich, The Balvenie, Sailor Jerry, Tullamore D.E.W., Grant’s, Drambuie, Ailsa Bay and Reyka Vodka, As well as the proceeds going to the two charities the registration fees will also be donated.

Bidders will be able to get their hands on a Monkey Shoulder cocktail Konga Shaker, sets of Tullamore D.E.W. tumbler glasses, jiggers and Sailor Jerry cocktail shaker kits, whilst collectors can also court the unattainable, off-market items, such as a bottle of Glenfiddich Winter Storm – 21-Year-Old – Batch 1 and a hand-crafted Morgan vintage-style sports car from The Balvenie and special aged liquids for the dedicated spirits connoisseurs. In-person experiences include a rare opportunity for the curious to visit the Hendrick’s Gin Palace in Scotland and meet Master Distiller Leslie Gracie, a raffle prize of an at-home cocktail party with the impressive Monkey Shoulder mixer truck, as well as getting shoulder to shoulder with Malt Master David C. Stewart MBE at The Balvenie Blending Lab.

Created to help get bartenders back to work and support the On Trade, the #STANDFAST Campaign has seen William Grant & Sons UK donating to emergency funds via The Drinks Trust and The BEN Scotland, rewarding creativity and passions at home with its Difford’s Guide ‘Bartenders @ Home’ initiative, raising significant additional funds through the Reyka Runners Hospo Half running event, as well as supplying millions of litres of ethanol for hand sanitiser production.

Neil Barker, Managing Director, William Grant & Sons UK & Ireland, commented, “Extraordinary times demand extraordinary solutions. The Hospitality industry continues to face unprecedented challenges, and we are delighted to stand shoulder to shoulder with The Drinks Trust and The BEN in Scotland to alleviate hardship. There is something for everyone in this unique collection of items, experiences and liquids, and we hope to raise a significant amount of money for these great causes.”

Chris Gardner, CEO The BEN in Scotland said, “It’s heart-warming to have received such support from leading spirits brands for workers who’ve seen significant impacts to their livelihoods. We are grateful to see such best-loved brands stepping up and bringing our community together in such a time of need.”

Ross Carter, CEO of The Drinks Trust, added, “This auction comes at a time where the drinks and hospitality industry is in need of assistance more than ever. We are truly grateful to William Grant & Sons for creating this one-of-a-kind #STANDFAST Charity Auction, which is set to deliver much-needed support to our industry which has been affected by the pandemic like no other.”

All items in the catalogue will go live for preview on 15th July. Registration to bid is £5 with all proceeds contributing to the auction donation total for The Drinks Trust and The BEN Scotland, as well as raffle entry to win an at-home cocktail party with the Monkey Shoulder mixer truck. Visit http://Whisky.Auction to pre-register.

25/06/2020Tags: Ailsa Bay, auction, Chris Gardner, David C Stewart MBE, Drambuie, Drinks Trust, glenfiddich, Grant’s, Hendricks Gin, hospitality, july, Neil Barker, Reyka Vodka, Sailor Jerry, Standfast, The Balvenie, The BEN, Tullamore D.E.W., Whisky, whisky auction, Wm Grant & Sons

Beauty of the Blend say Tullamore D.E.W

Tullamore D.E.W., the William Grant & Sons owned Irish whiskey brand, is launching a through the line, global platform called ‘Beauty of Blend.’ As one of the only Irish whiskey brands to use a triple blend of all three types of whiskey, the new through the line campaign aims to challenge the preconceptions about how great whiskey is made, as well as championing the ways in which ‘blend’ makes the world a more interesting place.

Within the whiskey category, Tullamore D.E.W. is the world’s second largest Irish whiskey. The brand has had huge success with global sales growing from 860,000 cases to 1.1 million annually over the last 3 years.

The ‘Beauty of Blend’ launches with a TV, Digital and PR campaign centering around two hero pieces of content entitled ‘Danny Boy’ and ‘No Irish Need Apply’. In developing the campaign, and owing to the fact that 99.7% of people around the world are a blend of two or more ethnicities, Tullamore D.E.W. has also partnered with MyHeritage DNA, to create a limited edition DNA kit which gives fans an opportunity to discover, and celebrate, their own unique blend of ethnicities. The DNA kits will be given away through a gifting program and the Tullamore D.E.W. social channels in the coming months.

05/10/2017Tags: Beauty of Blend, Danny Boy, MyHeritage DNA, No Irish Need Apply, Tullamore D.E.W., William Grant & Sons

Busy year for Wm Grant & Sons

Wm Grant & Sons has revealed it had increased its turnover to £1.12bn and delivered a Group Operating Profit of £138m for 2013, up 10.6% from £124.8m in 2012. Then it revealed it had bought Drambuie. The whisky liqueur was put up for sale earlier this year with a £100m price tag.
William Grant & Sons’ Chief Executive, Stella David, commenting on the purchase said; “We have a passion and a reputation for nurturing and building brands. Drambuie is a natural fit for our portfolio, it has a very rich history and a great story to tell and we are delighted to be in a position to start to re-engage with existing drinkers and to connect the brand with an entirely new generation of consumers.” To conclude, the company, which owns Tullamore D.E.W. Irish Whiskey, officially opened its new state-of-the-art whiskey distillery in Tullamore, Co Offaly, Ireland. Whew!

10/10/2014Tags: Drambuie, Stella David, Tullamore D.E.W., Wm Grant & Sons