Tag: William Brothers

Brewgooder partners with Fierce and William Brothers to meet demand

Ethical brewer, Brewgooder has partnered with Fierce Brewing and Williams Brothers as part of its drive to donate one billion pints of clean water to the developing world.

These partnerships will help Brewgooder unlock more than 100m litres of water this year alone, and help to grow sales by more than 200% keeping the B Corp Scottish brewer on track to reach its target of £5m annual turnover by 2024.

Brewgooder, uses a “fully-distributed” or “contract brew” model where they work with other brewers to use any spare capacity available in order to maximise production capacity while minimising its carbon footprint. To-date they have worked with over 150 different brewers across the world.

The new deals come as both Alloa-based Williams Brothers and Aberdeen firm Fierce Brewing announce major investment into improving their brewing facilities.

As well as the new partnerships, the company has also struck deals which will see them introduce at least six new beers and pack formats to customers UK-wide, including the Co-op, Asda and Mitchells & Butler.

Alan Mahon, founder of Brewgooder, said: “The Brewgooder message is spreading farther and wider, and we are now firmly established as the foremost purpose-led brewer in a category where consumers are increasingly demanding purpose from brands.

“Consequently, we’ve seen demand for our beers surge in the past 18 months and that is set to accelerate in 2022 and 2023. We have developed a range of new, accessible, and uncompromising beers in-house for 2022 to continue that momentum.

“Our ‘distributed’ brewing model allows us to put these recipes to work with the very best brewers in the country while keeping environmental sustainability front and centre.

“Both Williams Brothers and Fierce are best-in-class partners who we truly admire because they make quality craft beer. We are excited to be entering the next phase of growth with them.”

In September last year, Williams Brothers invested a six-figure sum into new equipment capable of canning up to 16,000 beers per hour on top of enhanced multi-packing features. Meanwhile, Fierce is moving into a new facility that will see the brewery double capacity over the next 12 months, with space for further expansion.

Through the partnerships, Brewgooder is maintaining its commitment to sustainable brewing, with Fierce recently installing PV panels to help power its facility, and recycling grain by sending it to farmers for feed.

The brewers’ location in central Scotland and the north east means Brewgooder continues to brew on its home turf – meaning the beers need travel no more than 50 miles to reach the majority of its customers.

Scott Williams, Founder of Williams Bros, said: “The whole brew team at Williams Bros is delighted to join Brewgooder on its mission. It’s a lovely opportunity to widen distribution and awareness of our brewing capabilities with the added glow of helping the guys help others.”

Dave Grant, Founder and MD of Fierce Brewing, said: “We’re incredibly excited to team up with the amazing team at Brewgooder and play a part in helping them continue their outstanding work to empower communities and make clean water accessible for everyone around the world. We’re excited to play a very important role by helping them to make great beer!”